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This online dating preference changes with age

The explosion of online dating has given academic researchers an unprecedented opportunity: to analyze vast troves of digital data to tell a fuller story on how humans, in this moment in time, are approaching the dating game.

New research from Australia sheds light on what online daters are actually looking for, and how those criteria dynamically evolve as they age.

The researchers from Queensland University of Technology analyzed hundreds of thousands of online dating interactions from the Australian dating site RSVP, involving 41,000 individuals during a four-month period last year. The participants ranged in age from 18 to 80 years old.

The study, to be published in the upcoming April issue of the journal Personality and Individual Differences, shows that the importance of education levels is one factor that changes significantly with age.

The study found that online daters with a high level of education are consistently likely to reach out to those who have the same level of education when they are younger. But, as that highly educated cohort ages, they care less about how much schooling a potential mate obtained.

Less educated daters show the opposite trend: they tend to Meet positives video care more about connecting with those of the same education level as they get older.

In online dating, education tends to function as a "proxy for resources and future provision as it can represent economic advantages," study co-author Stephen Whyte said in a statement. He and Benno Torgler, both behavioral economists, collaborated on the research.

Gender, age and education intersect in interesting ways, the study showed. Older women and younger men are more likely to contact potential partners with higher educational levels than their own -- dating "up," in a sense.

Previous research suggests that couples who share similar education levels enjoy a range of benefits, including increased gender equity and stability within their marriages.

The Importance of Search Engine Marketing

The Technology Shift

In 2000, consumers were awed by the convergence of two useful technologies: the digital camera and the mobile phone. Despite the low-quality images produced by these products, consumption surged for the camera phone in the early 21st century.

A decade later, we again see that the cell phone has evolved. This generation of "smart phones" has all of the capabilities of a camera phone, but one key differentiator prevails - the Internet! In 2011, the newest trend is not just to take a picture with your camera phone, but to use your smart phone to connect with others on the Internet via email, social networks and more!

We live in a digital world, and technological convergence with the Internet has become a standard. Smart phones, Kindles, iPads and lighter-than-air laptops have made accessing the Internet a breeze - no matter where you are.

According to Online Marketing Trends, the average American spent over 32 hours per month online in 2010. If over 1/5 of an American's life is now spent online, how can we reach them with traditional advertising methods? Just like the evolution of cell phones, we need to evolve our marketing strategies.

It is no secret that the usage of the Yellow Pages is declining, and it makes sense. In a world where information can readily be pulled from online resources, why bother searching through a printed book? Search engines are the modern day solution, and search engine marketing is the future of advertising.

Search Engine Marketing

What exactly is search engine marketing? Unlike search engine optimization ( SEO ), SEM is a form of Internet marketing that seeks to promote websites through the use of paid advertising placements and contextual advertising (advertising that targets users based on the content of the web pages that they are viewing) in search engine results pages. There are several platforms for online advertising. The most recognized tool is Google AdWords, but there are also ad opportunities on Yahoo! and Bing, as well as on social media platforms such as Facebook and LinkedIn.

Different businesses have different successes with each platform. The first step is to understand your target customers and their online behavior: which websites do they frequent and what time of the day? Once you have created an ideal buyer persona, create advertisements that will accommodate to your customers needs. By showing that your business is the solution to their problems, you can drive traffic to your site and increase your business.

Google as the Online Market Leader

According to market research giant Nielsen, 65.2% of all online search engine queries in the US in February 2010 were performed by Google. In addition to the Google network, there are literally millions of Google partners and affiliates. This wide reach has led Google to become the dominant market leader of online advertising with their AdWords service. Creating an account on Google AdWords is free of charge; the only cost incurred comes from the keywords that you choose to bid on. The platform offers pay-per-click (PPC), cost-per-impression (CPM) and website-targeted advertising in the form of text, banners and rich media advertisements.

Users can manage their own AdWords accounts, or outsource to a third-party company that specializes in search engine marketing. Regardless of who manages the account, the key to AdWords success lies in continuous and careful monitoring and adjusting of the advertising campaigns.


If you are still not convinced that advertising your business online is the way to go, consider the last time that you needed to search for a service provider. What did you do?

If you needed to find a power washer in your area, did you type into the search query bar: "power washer in ( your town )? When your child decided that they wanted to start karate lessons, did you search for regional martial arts schools online to find one that was most cost effective? When you needed to find a florist spur-of-the moment in an unfamiliar town, did you use your smart phone and search for flower shops online?

The worldwide trend has revealed that there is a shift to digital medium: from the decline of the Yellow Pages to the uprising tablet era. If information is easily accessible and readily available online, then why not utilize digital technology. As marketers, we must learn how to harness the true power of the online realm. Whether you're a small business owner with a limited budget or the SVP of Marketing for a Fortune 500 company, search engine marketing is important. If your business is not online, your competitor probably is; and your competitor is reaping the benefits of your lost business.

When it comes down to it, the real power behind search engine marketing is the element of control. Every facet of your Google AdWords campaign can be monitored, measured and altered depending on your goals. Campaigns can be designed to drive new traffic to your website or maximize your return on investment. Regardless of how you choose to measure your online marketing success, the Internet is a vital channel to utilize. Positioning your business against or above the competition through online advertising is a key competitive advantage, and the personalized metrics dashboard provided is a fundamental tool that allows you to track your online success.


1. Butcher, Dan. "Worldwide Camera Phone Sales to Exceed 1B This Year: Report - Mobile Commerce Daily - Research." Mobile Commerce Daily. 07 Apr. 2011.

2. "Average Time Spent Online per U.S. Visitor in 2010 | Online Marketing Trends." Online Marketing Trends. 18 Feb. 2011.

3. "Search Engine Marketing." Wikipedia, the Free Encyclopedia.

4. "Nielsen Reports February 2010 U.S. Search Rankings | Nielsen Wire." Nielsen Wire. The Nielsen Company, 15 Mar. 2010.

Author's Bio:

SEARCH. - Free Online Library

Pierre Robin sequence variant

I am an early intervention specialist working with a 16-month-old

child who has several special needs. They include: severe anomalies of

the jaw, tongue, uvula, and palate; and no mobility in her jaw. She is

also non-verbal; has a tracheostomy; and gastrostomy button; and mild

hearing loss. In addition, she has recently been diagnosed with

unspecified heart problems. CT scans have come back normal.

She has been diagnosed with a variant of Pierre Robin sequence (a

combination of a small jaw, cleft palate, and the forward displacement

of the tongue, producing facial deformities).

The prognosis for speech and feeding is unknown. She does appear to

be cognitively intact with good receptive language skills and she uses

gestures, eye blinks, and breathing to communicate. She and her family

are learning sign language.

She is unable to accommodate a small spoon beyond the front of her

mouth. There is little room for growth, and her teeth are beginning to

come in. Tooth decay is also a concern because she cannot get a

toothbrush in. Physicians believe she can undergo several surgeries when

she is between 5 and 6 years old. Her family would very much like to

find and share information with others who may have experienced similar

conditions. Any support or information that could be of benefit would be

greatly appreciated.

J.F., Kaysville, Utah

Editor's Note: for more information, contact: the Craniofacial Foundation of America at (800) 418-3223.

Pervasive developmental disorder--help!

I am writing about our 3-year-old son John, who has been diagnosed

with pervasive developmental disorder (PDD). He developed all of his

gross motor skills (including sitting, walking, and crawling) right on

time, and physically he is of normal height and weight. He has always

had this habit, however, of "twirling" things such as straws,

pens, etc., and we are not sure why he does this. Also, he is able to

make all of the necessary sounds to speak, yet his speech has never

really developed. It is questionable as to what he can understand,

because most of the time he seems to be in his own world. His hearing

tests have come back normal, (though he has tubes in his ears because of

infections). Our neurologist was unable to shed any light on the


Recently, John has begun to enjoy banging with an open hand on

everything. He is also extremely hyperactive. Though he is dealing with

all of these issues, he continues to be an affectionate child. I would

like to hear from anyone who has had experience with a child like John,

who can give us an idea of what to expect in the future.

J.B. and T.B., Hessmer, Louisiana

"Pica"--looking for more infomation

In a respond letter submitted by S.B., Chelsea, Michigan (September

1998), S.B. says her 5-year-old son has autism, and "pica"

which was defined as a characteristic of autism in which the child eats

non-food objects.

My 5-year-old grandson has severe autism, and none of the

professionals we have worked with ever mentioned "pica."

However, they are aware that he constantly chews non-edible objects.

This includes: the sleeves and necks of his shirts; pine needles off the

evergreen in our backyard; the leaves from other trees; plastic toys;

thin lids; and children's books made of hard cardboard. We are

interested in getting as much information as possible regarding

"pica," and its effect on children who have autism.

D.B., Lee's Summit, Missouri

Group B strep, meningitis, and cerebral palsy

My 14-month-old daughter, Violet, was born with Group B strep, and

developed meningitis (an infection of the membranes that line the skull

and spine, and cover the brain and spinal cord) when she was about 3

weeks old. Violet has cerebral palsy, is cortically blind (her eyes and

optic nerves are functioning, but her brain cannot interpret what is

being seen), and 93 percent of her brain has deteriorated. Experts have

told me that she will never walk. I am truly desperate to find any

information on cerebral palsy, Group B strep, sepsis (the disease was

found in all of the fluids in her body including blood, urine, saliva,

and spinal fluid), meningitis, cortical blindness, brain damage, and

congenital hip dysplasia.

R.T., Soldotna, Arkansas

Editor's note: for more information, contact: the United

Cerebral Palsy Association at (800) 872-5827.

Marketing & Advertising :: Women in advertising

Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome. Men are usually regarded as strong and resolute, clever and quick. Female roles are reduced to pretty and sexy objects. Advertising not only reflects the situation on the world market, but also the tendencies of the modern society and thing, which are in requisition. Gender plays in important role in advertising and gender stereotypes very often define the advertising style.

Men generally carry more important social roles, with very few exceptions, and this is reflected in the advertisements. Men play roles of authorities in the advertisements who either give examples of express their professional opinion in the contrast to women, who mainly play submissive roles of users of the products.

Advertisement can be called a measure of social opinion as it expresses the needs of the society but at the same time it also forms it. It plays a vital role in promoting labels and stereotypes. Certain ads are targeted to certain social groups. Ads, which display different female characters, appeal to different social groups.

In my paper I would like to study different approaches to woman in advertising, such as treating women as sex object, housewife, submissive, mother, professional, dumb blonde, in order to analyse social position of women and their perspectives.

Lets focus on each type of advertisements in order to study the social role it gives to women.

Women in advertising

First, and most traditional category of advertisements depicts women as typical housewife, fulfilling the major gender stereotype of the mankind. These characters radiate sweetness, warm-heartedness and passion to house holding. For example, the advertisement of commercially laundry "Bryza", underlines the laundry to be totally women occupation. In the advertisement man is singing about children and stains and then addresses women with the words "Now You have Bryza". Such an attitude implies that only women can and must be interested in laundry and other issued connected with house holding. Another bright example of such an attitude is an ad of Virginia Slims. This advertisement states "The sexiest move that a guy can make [in the house] is cleaning up." Such an attitude presupposes that cleaning is fully women's occupation and men, who help their women about the house, are doing the heroic deed and should be treated as heroes. Examples are multiple and we can calculate up to a dozen of advertisement, where women act as typical housewives during one commercial block. Such an attitude humiliates female dignity and strengthens social stereotype about the woman as a housewife. There is nothing bad in being a good housewife or taking care about husband and children. It's bad when all the life is artificially and intentionally centred all around this aspect. Volunatry or not, but with the help of these ads socials role of the woman is reduced to the role of typical housewife.

The role of submissive mother originally arises from the role of housewife. Motherhood is one of main destinations of all women. We all know about this from the childhood. Unfortunately, fatherhood isn't considered to be one of the main social roles of the man. Rising children is considered to be mainly female prerogative. Such an attitude is reflected in the advertisements, where all children are accompanied by their caring and submissive mothers. These are mothers, who make the children ready to school, cook them breakfast, take care about their health, appearance, toys, etc. The chances to see a man in the role of loving father is very small or equals zero. These stereotypes about the role of woman as submissive mother are reflected in ad of Chewi-Quaker. Small girl is worried about new surrounding after moving to another school, but becomes popular when finds Chewis and messages from her loving mother in her lunch box. Another very bright example is a Cheetos advertisement, where the mother of four children is driving a family van around the city. These are typical ad when loving and caring mother helps her kids. It's hard for us to imagine any man on the place of the woman in the ads about children. These ads are light and touching, but they serve a bad service persuading the society that taking care about the children is fully feminine responsibility. The social role of woman is changed nowadays and the range of her responsibilities goes much further than housework or raising children. In many families women work on a par with men or even more, but old social stereotypes are still alive and still give the perverted idea about the female role in the society.

A dumb blonde is another category female represent in the ad industry. Dumb blonde is a common stereotype, applied for the attractive woman with blond hair and with limited mental abilities and simple view on life. There is a common category of jokes, which are based on the dumb- blonde stereotype. This category is widely used by the advertisers as it creates a successful combination of silly but beautiful woman. This way they get a perfect opportunity to show a woman as a sexual object, spicing it with humore and male superiority at the same time. For example, in Architect, Builder, Contractor & Developer magazine the advert for window equipment "Fenestrator" depicted a blonde woman, wearing lingerie and the following text "Makes opening sash windows a breeze for the elderly, the disabled and the blonde." Devon, Dorset, a woman who worked in the construction industry tried to complaine about the ad content, but her complained wasn't upheld, as the Authority noted that the advertisers " intended the advertisement to be humorous. It considered that the advertisement was unlikely to cause serious or widespread offence to the readers of Architect, Builder, Contractor & Developer magazine".

What is interesting, there is no such a category for men. Statistics states, that intellectual level of men and women is equal. It also states that women with blonde hair are not sillier than other men or women. This stereotype is only a convenient tool for man to show their false superiority

Most numerous for today category of advertisements is a category, which includes sexually directed ads. If we try to analyse the modern advertisements, we will notice that ads of such a subject-matter constitute more than a half of all ads taken together. This kind of advertisement attracts attention by showing nudity, sexual attractiveness, making its participants the sexual objects. Such commercials are designed to make the customers believe, that using the good advertised, they will become more attractive to the opposite sex. It's hard to find companies, which don't use females as sexual objects in their advertisement companies. The latest ad of Miller Lite is a very vivid example. In this ad a beer, which is considered to be mainly male product is advertised by two model-looking girls who start fighting for the bottle and finally finish their catfight almost completely nude. It's a typical ad depicting women as a sexual object in order to advertise good for men. In this case a woman becomes nothing but a sexual object, a pleasant addition to the thing advertised, which can be used and thrown away. I think there is no need to say that such an approach doesn't add respect to women.. These types of ads have one more negative impact, along with reducing the role of the women to sexual object, designed to correspond the needs of men. In addition, beautiful models which surround us in advertisements create a perverted ideal of beauty in other woman, whose looks is "average" and brings a serious damage to their self-esteem.

New tendencies in the society are realised in the ads, which stress on the professional and intellectual qualities of women, depicting them as valuable members of the society. Kenko ad is a very bright example of such an attitude. In this ad woman is checking up the quality of coffee beans and wants to buy them. Mail shop assistant says to her "I'd better o.k it with the boss", pointing to the man, accompanying her. "You just did" woman replays assuming she is the boss. But even in this ad superficial attitude to the women and their business abilities is expressed through the words of shop assistant. Such ads reflect the tendencies of modern society to equality between men and women and stress on the ability to women to occupy high positions and take important decisions. Unfortunately, these ads are not so widespread as other four categories, mentioned above, as the society and its patriarchal basement are very slow to change and to adopt the ideas of feminine equality.


Traditionally the role of women in media was reduced to the role of housewife. And such categories as submissive mother or dumb blonde only expand the role of housewife. These advertisement characters are fully centred on their houses, know nothing but cooking, cleaning and watching children. This category is completely asexual and represents the passive social role of women created through the history of mankind. Later sexual revolution and some other factors have added new role to women in advertisement. Advertisers realised that using women as sexual object can help them to sell anything. Very quickly the profitability of this method became evident and advertisements with sexual pretexts occupied major part of the advertisement techniques. The last category of ads, which depict women as professionals appeared only recently. This new tendency proves the fact that women are tired of their passive role of housewives and sexual objects and want to take active role in the society and have equal rights with men. These type of advertisements describes women as good professionals, centre on their working statues and qualification. Men make their way to women very unwillingly, but the changes in the society and in the mentality of people have now occurred and advertisement industry can't neglect them any more.

Advertisement is a most powerful influential medium in modern society and ideals and stereotypes it expresses have a very important influence on the society. At the same time demand conditions supply and the ideals, which exists in the advertising business today, reflect the social demand for them. This way ads, which portray woman in negative perspective and decrease their social position become an obstacle for future social progress an development. Only harmonic society, where both - man and woman are equally appreciated can give the opportunities for growth and development.

Internet Marketing Strategy

The method of marketing products or services by means of the Internet is referred to as Internet marketing. One of the major benefits offered by the Internet is its ability to reach the masses within minutes. Moreover, the costs of distribution of information are lower. Internet marketing, also known as web marketing, is said to have a wider scope and a greater effect owing to the quality of this medium.

A marketing strategy refers to the means by which companies try to increase their sales and achieve a competitive advantage, focusing mainly on the satisfaction of their customers. Internet marketing makes use of one of the several business models to market goods or services. It includes the display of banner advertisements on websites, email marketing, as also search engine optimization and search engine marketing.

An Internet marketing plan begins with online market research. During this phase, companies research the market and find who their competitors are. They determine the section of their customers to be targeted. The second phase of web marketing is known as data analysis in which the companies need to analyze market data and explore what their customers want. Next is the very important phase of developing a marketing strategy wherein the marketers choose a marketing method. The last phase of web marketing is the implementation of the strategy and the monitoring of its functioning.

It is advisable to start business marketing with a web promotion and development plan. It is important to fetch rankings on major search engines, for which it is essential to implement good search engine optimization techniques.

Marketing through emails, blogs, podcasts and forums can prove to be an effective Internet marketing strategy. Blogs and forums can help the companies to interact with their customers. Email marketing serves as an effective tool for marketing to a wide range of consumers. Running contests on websites is one of the best ways of web marketing. Online press releases and articles about the launch of new products and services introduce the target customers to them.

Purchasing advertising and participating in forums are some of the short-term marketing strategies while email opt-in lists, article marketing, and application of social networking and social bookmarking methods are long-term.

A well-targeted and responsive opt-in list is the key to Internet marketing, as it enables the marketers to build relationships with their customers. Article marketing is an advertising technique wherein short articles related to the business are published. Websites known as article directories allow authors to post articles without charging them money. Articles can be used for search engine optimization by targeting frequently searched keywords. The promotion of articles through social networking sites is known as viral marketing. It makes use of social networks to increase brand awareness. Viral marketing leads people to spread the marketing message.

Internet marketing is a relatively new avenue for businesses to achieve their business objectives. An effective use of the Internet can result in successful marketing as the reach of this medium is far and wide. Moreover, online marketing achieves speedy spread of information, thus fetching the marketers, quick success.


Sometimes the terms SEO and SEM are used interchangeably. However, they are not the same. Search Engine Optimization (SEO) is also known as organic search. SEO is the process of maximizing the number of visitors to a site by making sure that the site appears high on the Search Engine Result Page (SERP). Search Engine Marketing (SEM) encompasses both SEO and paid search results.

SEO includes any activities done to increase a website's rank on the SERP. These activities can range from things done on the webpage itself, such as using HTML best practices (using headings, alt text, meta descriptions, title tags, etc.), posting relevant content regularly and properly using keywords without keyword stuffing. SEO also includes activities not on the webpage itself, such as using social media, backlinking, and bookmarking sites (e.g. Reddit).

According to Wikipedia, "Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising." SEO is the large, organic portion of SEM. The other component is paid search, mainly pay-per-click ads which appear on the top or side column of a SERP.

SEO is vital to any SEM campaign. SEO is free, in that there's no direct cost for optimizing your website. However, depending on the complexity of your site, there could be a significant cost in either man hours or a consultant fee. Paid search techniques require an initial investment, and the cost of upkeep, but doesn't require as much initial expertise. Paid search is much quicker to get off the ground.

Organic search methods take a long time to yield results. Paid search ads are much quicker. Additionally, it's much easier to track the results of paid search techniques. You can easily track what keywords or campaigns yielded the highest increase in traffic and sales. However, organic search techniques yield a long-term result. Once you have optimized your website, you're likely to stay on the top until a competitor comes up with a method to top you. With paid ads, as soon as you stop paying for the keyword, you stop getting hits.

There are advantages and disadvantages to both organic and paid search techniques. It is important to determine your website's goals before you decide which method to use. However, SEO continues to be important to every SEM campaign. Searchers trust the highest ranked organic results over lower ranked results, and sometimes over paid results. Additionally, many searchers habitually "tune out" the paid results.

Search Engine Optimization | Yahoo Answers

What is SEO? mean?

Best answer:

SEO is a process to obtain your website with high-ranking placement on the results page of a search engine, Including Google, Bing, Yahoo and other search engines.

Best answer: SEO is a process to obtain your website with high-ranking placement on the results page of a search engine, Including Google, Bing, Yahoo and other search engines.

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Is It For Your Business? by Pramod K Gupta

The marketing strategy of any business has a lot to do with its success or failure. The best products can nosedive and the lesser products can scale great heights just because of a great marketing strategy. On the web, there are lots of people doing business through selling a host of products. In this Internet age, to be successful in any business it is vital to have a web presence. You need the best marketing strategies to market your goods really well on the web. Using affordable search engine marketing is the best way to go about the marketing strategy on the web.

Every business works under a set budget. Affordable search engine marketing is the best way to go about the entire thing. If you have a web presence for your business, then you must make all efforts to tell everyone all about your site. How can anyone know if you do not tell them something about your business and its website? For promoting your site on the web, you can try search engine optimization. In search engine marketing you can commence pay per click advertising, affiliate marketing programs, Internet marketing and content optimization and management.

There are some ethical and unethical methods that can be used for promotion. It is up to you to decide what measures you want to adopt for popularizing your business. It all boils down to adopting the most effective search engine marketing strategy. Online visitors use the help of search engines to find anything online. So you must realize how important it is for your site to rank at the top of major search engines.

Before you actually go about starting any business on the web, you must conduct research properly. Conducting research means that you decide on a budget, decide on the marketing strategy and also find out who the target audience of your product it. Also through the research, find out what marketing strategy is working and what is not working. While choosing your marketing strategy, keep in mind the choice and preference of your target audience. What is the use of any search engine marketing strategy if you are not able to reach out to your prospective clients?

Having lots of optimized and relevant content is one affordable search engine marketing strategy that can be very easily adopted and implemented by any business. Content management is the process through which you can add new optimized content to your site. It is a fact that no one will come to see your site, if they do not get what they are looking for in adequate quantity. So make it a point to regularly add new features, pictures and fresh content to your site.

Undertaking affordable search engine marketing helps your business in two ways. First of all you can afford the marketing strategy within your limited budget. Secondly you adopted those marketing strategies that are bound to bring positive results to your business. There is a huge competition on the web and adopting affordable search engine marketing is the best way of going about it and coming out on top.

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